Speaker: David Lecours, Creative Director, Lecours Design, Inc.

Leading firms differentiate by marketing themselves creatively. But creative ideas don't just magically appear like superheroes. During this 90-minute program, learn how to develop a creative process to generate heroic marketing ideas. Presenter David Lecours will share why creativity matters now more than ever, how to boost your creative output, and superhero archetypes for creativity.

Learning Objectives 

During this Webinar, you will learn:

• How a process will boost your creative output
  
• To win a creative brief for internal projects or when hiring an agency
  
• To understand why creativity is a learned habit 
  
• What to do when you face creative kryptonite (creative blocks) 

1:45 - 1:55 pm - Networking

2:00 - 3:30 pm - Webinar

Because this is a live webinar that starts promptly at 2:00 pm, please plan to arrive no later than 1:45pm.  Late arrivals may not be admitted.

PLEASE NOTE: This webinar is being broadcasted at the offices of Penza Bailey Architects.  If you wish to view it from your office, please contact SMPS National directly to purchase the webinar.

Questions or need more information?  Please contact Elisabeth McCollum, (410) 662-7400 or etmccollum@mccormicktaylor.com.

Cancellation Policy
In order to receive a refund, reservations must be canceled 48 hours prior to the start of the event. If you do not cancel your reservation within the required time period a refund will be forfeited. For those that choose the “pay by check” option an invoice will be sent to you. All outstanding invoices must be paid before admittance to future events will be granted.